How to Build an Effective PR Strategy for Long-Term Success
Author: Teodora Carek, PR Account Manager, not ChatGPT A PR strategy is the foundation of every serious and long-term successful communication with the public. Without a clear plan, messages become misaligned, and reputation is built haphazardly or not at all. That’s why a strategic approach to PR is not a luxury, but a necessity. A […]
ESG strategy, criteria and their role in sustainable business
Written by: Andreja Barberić, PR Account Senior, not ChatGPT ESG strategy and criteria today are among the most important indicators of a company’s long-term sustainability and resilience. It is not just a trendy term or a fashionable addition for companies. It is no longer just a reporting framework, but a tool that determines competitiveness in […]
Media training: How to become a confident and persuasive speaker
Written by: Marina Bolanča Radunović, CEO Abeceda komunikacije, not ChatGPT Fear of public speaking, which includes media appearances, is the second most common fear we face. First, as conscious beings, we fear death the most, and immediately after that, we fear public speaking. That is why we need quality media training, which is a key […]
Best global practices in sustainable business
Written by: Andreja Barberić, PR Account Senior, not ChatGPT Sustainable, sustainable, sustainable, sustainable, sustainable and sustainable business at every step. Today, the term sustainable business is often used as a buzzword. We hear it in marketing campaigns, reports, and at conferences. Yet, we still too often equate it with individual responsible projects such as tree […]
Crisis communication: How to respond when the worst happens
Written by: Marina Bolanča Radunović, CEO Abeceda komunikacije, not ChatGPT Crisis communication is resolved when there is no crisis. However, few companies prepare for a crisis in the right way, and then crisis communication becomes a matter of survival, both for reputation and for the company itself. From natural disasters to reputational crises, and even […]
Successful Rebranding Examples: What We Can Learn from Major Brands
Written by Tamara Meleš, PR Account Executive To begin with, let me just say this: you have experienced the rebranding of brands around you — you just may not be aware of it. At Stanford University in the late 1990s, a program was created that permanently changed the way we consume and search for information […]