Who are we and what is behind this PR story?

ABOUT US
The best way to tell you who we are and what we do is through an in-person meeting. Besides, our goal is to talk about you, not us. We will explain the Abeceda story to you through a series of questions.
Why the name Abeceda Communications?
When we founded the agency, the law required a name in either Croatian or Latin. Despite limitations to our creativity, we wanted a name that would accurately represent our focus on comprehensive communication services, ensuring no aspect is overlooked. Simplicity was also important to us, so the name had to be both memorable and unambiguous. That is why we wanted it to start with an “A.” Ultimately, we chose a name that embodied our comprehensive approach to communication, covering its every aspect from start to finish. That’s how our name came to be—and we’re happy that every little detail behind it makes sense!

It’s hard to pick just one, as our work offers new and exciting experiences daily! But if I had to choose, it would be when we won our first major international award. That truly validated not only our efforts and performance, but also our approach, creativity, and commitment to achieving results. The sense of recognition and validation of our efforts was significant and served as a strong motivation to continue our work.

Effectively balancing continuous change with maintaining a stable work culture – that’s where the true art lies!
Also, keeping our focus on results in this dynamic environment where trends constantly change and availability is required around the clock. You need to stay updated with everything that is happening while also maintaining a positive atmosphere within the team and working in an environment that encourages motivation and fosters creativity.

By 2030, we aim to be a trusted partner of the most significant clients and top global agency networks. Our goal is to establish new industry standards alongside our team and clients, delivering truly impactful projects.

Definitely the inside jokes that, as they say, “an outsider could never understand.” Those little quips that always surface at the right moments, whether over minor misunderstandings, shared experiences, or crazy ideas that only we find amusing.

We are committed to delivering the best results for you.

Every year, we conduct a client satisfaction survey. We are proud to say that our score is an impressive 9.8! Clients highlight our creativity, innovation, flexibility with deadlines, and availability of our dedicated team.

This feedback, along with our strong media relationships, friendly approach, and honest opinions, confirms that we do our job with passion and dedication. Our clients’ trust and satisfaction motivate us to continue providing top-notch services and building strong relationships.

It has to be: “I’ve made it all possible for you.” This phrase perfectly encapsulates our everyday work life, filled with friendly teasing and playful banter, which are our way of creating a relaxed workplace atmosphere.

It was a long time ago, but I remember our inboxes were empty, our folders had no clients, and we had zero calls. Today, we can’t even imagine days like that! With the number of documents in our folders and over a thousand emails and calls a day, our work has become dynamic and exciting. While the difference is huge, we still enjoy every second of it.

GALLERY