Rebranding: When is the right time to refresh your brand?
Written by: Tara Musulin, PR Account Manager, not ChatGPT Before we start talking about rebranding and when to do it, we need to define what branding actually is. In the PR industry, branding implies a strategic process of creating and implementing a communication plan with the goal of achieving defined KPIs and building good relationships […]
Sustainable Business: Why It Is Essential for the Future of Companies
By Paula Kosović, PR Account Junior, not ChatGPT Sustainable business is a topic that can be heard almost daily in client work today — in various strategies, in the media, and at conferences. Sometimes it may seem as though it is a new practice that appeared overnight. However, sustainable business is not a new idea. […]