Why did we all jump into the fountain for Andy’s phone?
Written by: Tena Razumović Žmara, PR Account Senior, not ChatGPT How did the film The Devil Wears Prada, which was supposed to mock the fashion elite, become its most powerful marketing tool, and why was Miuccia Prada the only one who saw a future in which film dictates trends? Exactly two decades ago, the fashion […]
ESG strategy: from investor questioning to proof of long-term value
Written by: Andreja Barberić, PR Account Senior, not ChatGPT Investor: Will this company be competitive and profitable in ten or twenty years? Company: Of course. We are market leaders. We have excellent processes. Investor: Prove it. And that is where the real story of ESG strategy begins. Today, investors do not look only at balance […]
Rebranding: When is the right time to refresh your brand?
Written by: Tara Musulin, PR Account Manager, not ChatGPT Before we start talking about rebranding and when to do it, we need to define what branding actually is. In the PR industry, branding implies a strategic process of creating and implementing a communication plan with the goal of achieving defined KPIs and building good relationships […]
Sustainable Business: Why It Is Essential for the Future of Companies
By Paula Kosović, PR Account Junior, not ChatGPT Sustainable business is a topic that can be heard almost daily in client work today — in various strategies, in the media, and at conferences. Sometimes it may seem as though it is a new practice that appeared overnight. However, sustainable business is not a new idea. […]